Nick Barrett
EDUCATION
Hennepin Technical College, Eden Prairie, MN — Associates
September 2019 - December 2021
Network Administrator/Analyst / Cybersecurity
Brown College, Mendota Heights, MN — Bachelor of Science
Jan 2004 - December 2007
Interactive Media and Design
EXPERIENCE
Lifetime, Channhassen, MN — Service Desk
February 2020 - April 2020
Level 1 Service for troubleshooting computer issues for employees.
Christopher & Banks, Plymouth, MN — Sr. E-Commerce Analyst
April 2019 - July 2019
Responsible for partnering with email and paid media marketing channels to measure the results of digital marketing campaigns. Responsible for rebuilding and reporting daily, weekly, and monthly dashboards for the leadership team.
SleepNumber, Minneapolis, MN — Database Marketing Analyst
July 2017 - April 2019
Responsible for partnering with CRM managers and business partners to identify and execute testing and measurement of CRM campaigns. Coding and execution of direct mail and email campaigns utilizing Siebel CRM and SAS/SQL. Aggregate and present findings/testing results to CRM and business partners. Analyze and assess interactions of email/mail streams to maximize profitability. Build, modify and generate recurring reports to support marketing and sales. Perform ad-hoc analyses on leads, conversion, sales, referrals, product performance, and email performance as needed.
BlueStem Brands, Eden Prairie, MN — E-Commerce Analyst
July 2015 - March 2017
Responsible for maintenance of Adobe Analytics tags, vendor tag management, and overall data quality. Managed analytics projects as needed for 16 different branded websites. Primarily responsible for adding and editing Adobe Analytics tags, administration and tagging through Tealium for 3rd party tags, and analysis of web trends, traffic, and site functionality. Managed the transition of analytics tagging from a hard-coded platform to the new tag management system. Maintained a quarterly audit of marketing efforts by working with marketers to remove any outdated or unused marketing tags to improve site performance.
TrustedChoice.com, St. Louis Park, MN — Internet Marketing
Analyst-Web Analytics March 2012 - July 2015
Developed customized reports and dashboards that met the strategic goals of the management team. Performed in-depth end-to-end analysis for the digital marketing team. Collaborated with internal team members to understand the business needs and translating to analytic requests and extracting data from a variety of sources to develop recommendations to improve business goals. Measure performance metrics in the capacity of site optimization, revenue attribution, business impact and the analysis of multi-channel behavior. Provided expert knowledge and insight into performance and trends of the online business, customer behavior, and other digital channels. Build a best practice around analytics and reporting by developing and monitoring KPIs to drive effective decisions on how to improve campaign performance, site functionality and enhance the user experience. Leverage a wide range of data to do regular and ad hoc social media, website performance, and E-commerce analysis to answer core business questions.
Digital River, Minnetonka, MN — Affiliate Program Analyst
July 2011 - February 2012
Developed and maintained daily,weekly, and monthly sales reporting for online clients. Supported the affiliate program management team to grow affiliate generated revenue. Work with clients and teams to develop and deploy affiliate marketing strategies and plans. Identify areas of improvement through data analysis and performance metrics to provide clients with direction to increase revenue. Work with designers to create and monitor the performance of banners, and other creative elements. Monitor, analyze and report on performance and growth of assigned affiliate sales program.
SKILLS
- Microsoft Excel
- Pivot Tables
- Advance Formulas
- VBA scripting
- Dynamic Reports
- Microsoft Office 360
- PowerPoint
- Word
- Access
- OneNote
- Outlook
- G Suite Admin
- Tealium
- Adobe Analytics
- Google Analytics
- Google Tag Manager
- Adobe Creative Suites
LANGUAGES
- Python
- SQL
- SAS
- Google Scripts
- JavaScript
- VBA Scripting
- HTML/CSS
- Powershell
OPERATING SYSTEMS
- Windows
- Apple (Desktop/Mobile)
- Android
- Linux